In the unusually niche world of scientific consumables researchers are faced with the dilemma of which product/s to choose from. Three critical factors are necessary to consider; prior experience of a product, price and available time. In an ideal scenario,
I believe that ‘high impact journals’ have as much impact as you’d like them to have. Much like donald trump (let’s not capitalise that), or beetlejuice, the importance of these figures is based upon airtime and only in a certain context.
To investigate how to better engage people with science, it is key to identify how research is currently disseminated and the routes of exposure accessible to the public. Despite the increasing popularity of the Internet, traditional media including TV news
Science has always been heavily reliant on public funding. From this basic premise, the scientific community have an obligation to use these funds in the most efficient and effective ways possible. Indeed, in my experience this is the view most